Online Marketing

What is affiliate marketing? How to Become an Affiliate Marketer?

What is affiliate marketing promote products and earn commision for advertising for the biggest brands

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Affiliate marketing is marketing which an affiliate earns a commission for promoting products of another person or company. Some affiliates find a product they enjoy and want to promote, then they promote the products and earn a piece of the from each sale they make, which is tracked through affiliate links of the product owner.

How affiliate marketing work

How does affiliate marketing work?

Affiliate marketing works by leveraging the abilities of a variety of individuals for a more effective marketing strategy and provides the marketer with a share of the profit. Three different parties make it work, seller and product owner, affiliate marketer or advertiser, and at last the consumer.

Simplified the relationship of these three parties ensures the success of affiliate marketing:

  1. Seller and product owner:

The seller or product owner is typically an entrepreneur or enterprise, who is the product creator, vendor, merchant or retailer with a product they want to sell, such as online services or physical products. 

The seller does not need to be involved in marketing, but they profit from the revenue sharing associated with affiliate marketing. For example, if the seller is an online service provider, who has a new service and wants to reach a new audience by paying affiliate websites to promote the services. 

  1. Affiliate marketer or advertiser:

The affiliate marketer or advertiser can be a person or a company that markets the sellers’ product or service to potential consumers. Which means the marketer/advertiser promotes the product to convince the consumers to purchase the product. When the consumer buys the product, the affiliate receives a portion of the revenue earned from the purchase. 

Often the affiliates promote to a specific audience, which creates a defined niche or personal brand that helps the affiliate attract consumers that most likely are interested in the product and to act on the promotion. 

  1. The consumer:

The consumer either knows it or not, but their purchases are the essential keystone of affiliate marketing, by the shared products from the marketer/affiliates on social media, blogs and websites.

Sometimes the affiliate chooses to be upfront with the consumer by announcing that they are earning commission for the sales. But sometimes the consumers are not aware of the affiliate marketing relationship behind their purchases. That does not mean that the consumer pays more for the product, which rarely happens because the affiliate shares of the profit included in the retail price. Which means the consumer is not affected by the affiliate marketing system as they will pay and receive the product as usual.

How affiliate marketing is important in digital marketing?

Affiliate marketing provides benefits for eCommerce businesses by providing an appropriate marketing solution for every eCommerce store.  According to recent studies, 81% of brands rely on affiliate links because of the minimum involvement of investment. The eCommerce stores only have to sign up to an affiliate program offered by a retailer to promote and sell their products and services on a commission-based payment model. 

Affiliate marketing is a form of expanding a marketing team by hiring the services of a third-party company or person, which are paid when the leads are converted and made a sale, which makes affiliate marketing a popular choice among businesses and brands in a world where we constantly are targeted with marketing strategies from different companies. 

Not only has affiliate marketing become a popular choice, but it has evolved into a huge global industry worth around over $12 billion. This marketing form has variable advantages that small, medium and large companies are trying to exploit, also because it contributes 15% of the total revenue made from digital marketing efforts.

There are also other advantages:

  • Effective use of advertising budget
  • Affiliate marketing is a performance-based marketing strategy that reduces investments.  Also, it reduces the risk of bad ROI because of the less amount spent. 
  • Easy tracking
  • Affiliate marketing programs give access to track things such as click-through rates or site views. Which is important to build an affiliate program, by giving an idea of which affiliates work and not. 
  • Advance SEO
  • It can grow SEO through numerous backlinks via affiliate websites, blogs, social media pages. 
  • Brand awareness
  • It can grow brand awareness as customers usually prefer to buy from familiar retailers, which allows a business to grow their brand awareness by increasing the audience base and attracting potential customers. 
  • Foreign market
  • By using affiliates abroad you can tap into the global marketplace. The affiliate’s local knowledge can be used to market the products to foreign audiences utilizing strategies to the specific area. It is also a low-risk method of identifying if a product is saleable elsewhere.

Affiliate marketing offers a flexible approach and a cost-effective method to increase and produce new leads while using less investment in advertisements. 

That is the advantages of using affiliate marketing as a product owner, but how can it benefit if you want to become an affiliate marketer. 

Why become an affiliate marketer?

As an affiliate marketer, you do not need any physical stock of products before making money, so there is no need to think about arranging logistics, packaging and delivery of products.

Aside from that, there are also loads of benefits to promoting affiliate programs such as: 

  • Passive income
  • While you have a regular day to day job, you can earn money with affiliate marketing on the side. Also, you will get continuous returns from the customers’ purchases, which means you can earn money without being in front of your computer, so you will be earning a steady flow of income. 
  • Home-based office
  • With affiliate marketing, you can work from home or any other places you want, as you will be able to launch campaigns and earn revenue from the products. 
  • No support
  • The product owner has to deal with customer support, which means that you will never have to provide customer support after the purchased. You only have to connect the seller with the consumer through the link, and the seller deals with any consumer complain and support.
  • Low cost
  • You can get started quickly and without a startup fee or cash flow to finance the products because of affiliate marketing can be done at a low cost. You even do not need to worry about affiliate program fees or the creation of products. 
  • Flexible
  • You will be working as a freelancer, which gives freedom to schedule your own work time, setting your own goals and choosing the products that interest you. 
  • Performance-based pays
  • All you reward are based on your performance, which means you get from it based on what you put into it. It is all based on your reviewing skills and writing appealing content to increase your revenue.
  • Power of SEO
  • It is important that you learn the basics of on-page SEO, which makes your website or blog better for visitors and generates organic traffic for you. 

How to get paid as an affiliate marketer?

There are different ways to get paid as an affiliate marketer depending on the affiliate program. You can get paid per sale, lead and click. 

The standard affiliate marketing structure is pay per sale, which means the seller pays the affiliate a percentage of the consumers’ purchases. In this structure, the affiliate must convert the leads to a sale. 

The second and more complex is the pay per lead affiliate programs, that compensates the affiliate through the conversion of leads by persuing the consumer to visit the sellers’ website complete actions such as filling contact forms, signing up for trials, downloading software etc. 

The third payment method is pay per click, which focuses on redirecting consumers from the affiliates marketing platform to the seller’s website and by doing this, the affiliate is paid by increasing the seller’s website traffic.

How to start with Affiliate Marketing?

  1. Decide which platforms you will use, platforms like your own websites, Youtube, social media.
  2. Choose what niche you want to promote. Find out what your website/channel is all about.
  3. Find the best affiliate programs to join. Join some of the most popular affiliate networks as Amazon Affiliate Program, Avangate, AWIN, ClickBank, Commision Junction (CJ Affiliate), Ebay Partners Program, JVZOO, Rakuten Advertising, ShareASale
  4. Create high-quality content. Make your content searchable for Google with good titles and strong intro paragraphs.
  5. Drive traffic to your affiliate website/channel. Write/make at least 1-2 blog posts/videos pr. week for getting ongoing traffic and new followers. Banner ads from Google Adsense, AdThrive, Ezoic or affiliate banner ads will generate extra revenue.
  6. Get clicks on your affiliate links. Inform the visitors about any deals and benefits for the promoted product.
  7. Convert clicks to sales.

Conclusion:

Affiliate marketing is ideal for individuals or companies who look to gain an income based on performance. You are able to achieve a passive income when and where you want to without producing products or services. Though success depends on your marketing skills because it all depends on pursuing consumers via blogs, social media, and other platforms to take action.

Affiliate marketing is performance-based marketing. Every time you generate a sale for the promoted company, you will get paid the agreed commission rate. If you generate a sale for the company, you get paid. If you don’t generate a sale, you do not get paid.
The benefit for the company is that they can collaborate with hundreds of partners (the affiliates) and can be promoted on hundreds/thousands of websites or different platforms like websites, Youtube & social media, which will give them extra interest for their products and company.
The benefit for the affiliate (publisher) is that it only requires low costs every month, it’s easy to start and you don’t have any storage for products like much other business. The promoted company set some legal rules you need to follow, so the company will be promoted the right way.

Before becoming an affiliate marketer you have to make a deal with a merchant partner. Then you have to create a strategy to attract an audience and build a connection with them through your own website/blog, YouTube, or socials media like Facebook and Instagram. Make high-quality content about an awesome topic and tell your visitors about the promoted services or products and put your affiliate link in the text. If the visitors buy through your affiliate link you will get a pre-defined commission.

There are many good examples of successful affiliate websites and there all have the same ability to attract visitors who want to buy products. Some of those websites are focused blogs that are great at generating affiliate sales. Also, it is imperative to mention that many of those websites have a strong foundation for generating organic traffic through their marketing efforts. The strongest foundation for having success is to clearly create long-term content that has an impact on the industry, which is reached through developing an excellent knowledge about a specific niche. 
Affiliates are individuals who have signed up with a company and agreed to promote their products through social media sites like Facebook, Twitter, and Instagram. The more people they get interested in the product being promoted, the more money is made on each sale of said product.

First of all, affiliate marketing is not a get-quick rich scam. In fact, most people think they can be an affiliate marketer and start earning big bucks right away. But in reality, it takes a lot more than just signing up for an affiliate marketing program to become successful in this field.
Your income level will depend on how many blog posts/videos you make, how many page views you get, your SEO strategy, your affiliate commission level, and how many visitors that buy the promoted product. We recommend that you don’t expect any commission earnings in the first year, but will focus on making so many high-quality blog posts/videos as you can, it will build the foundation for your new career.

Affiliate marketing is not a get-quick-rich scam, but it’s easy if you put a lot of preparation hours and execution hours that are needed to get visitors to your marketing platforms, so you can in the long run generate affiliate commission and advertising revenue. You need to learn more about affiliate marketing through blogs, YouTube videos etc. Followed with choosing your niche, products and partners.

You dont need a website to be a affiliate marketer. You will only need traffic or a audience, where you can paste your affiliate link on your post or video, in social medias like Facebook, Instagram, Twitter or YouTube.

  1. Find your niche
  2. Concentrate on one niche
  3. Dedicate time for your content
  4. Know your products
  5. Create strong content, provide information, rather than sell. Choose the right products for your visitors.
  6. Engage your visitors
  7. Track your traffic (Google Analytics/stats)

Like a normal business, affiliate marketing can make you rich with the right dedication, creating strong content, where you provide amazing information for your visitors. Choose which products you want to promote and make exciting blog posts/videos, at least 1-2 pieces of content every week. Affiliate marketing is not a get-rich-quick-scam, it will take time and a lot of hard work for getting results.

Amazon’s commision rates structure for Amazon Associates Program is different for which country you promote. See here the Fixed Standard Program Commission Rate for Specific Product Categories: Australia, Canada, China, France, Germany, Mexico, Netherlands (Holland), India, Italia, Japan, Poland, Saudi Arabia, Singapore, Sweden, United Arab Emirates (UAE), UK & USA.

To make it as cheap as possible for you to start with affiliate marketing, using social media can do it for free. Some affiliate programs allow you to use social media and emails to promote their producs. However, it is important that you check this in the Terms of Service (TOS) so that you do not violate any rules.
However, it is recommended to have a website, as it is your own media, and thus can not risk deleting all content you have created on social media. In addition, content on social media will not generate organic traffic on search engines such as Google and Bing, while organic traffic will more easily come via your website or YouTube.

Technically, it does not cost anything to start with affiliate marketing, but depending on which niche/industry you choose, you should expect to know about products you recommend to others. While some niches are easier to write about superficially, other products you need to have a deeper knowledge about so that you can pass on the best possible recommendations. We recommend setting aside a minimum of $ 500 for product purchases, domain and web hosting, affiliate plugins and equipment for YouTube.

When you choose your niche/industry to write about, it is important that you have the desire to spend many hours writing about the topic. Once you have found the niche it may be a good idea to check out the various affiliate networks like Awin, Commission Junction, ShareAsale. In the case of physical product, Amazon, Aliexpress and possibly Ebay will be a good place to start. Amazon in particular converts really well and will thus allow you to make a lot of sales through your visitors, however the commission is quite low, so you have to write many amazing blog post to get enough organic traffic and thus a good enough monthly income.

Many larger companies have affiliate programs as it a great way to promote their products without paying oceans of money on marketing. In affiliate marketing, they only pay every time a sale comes in and can thus more easily calculate their marketing budget. Many companies have an affiliate network to mange affiliates, so we would recommend starting with these networks to get your eyes open for exciting affiliate businesses. We will also recommend you to write “affiliate” and the business name on Google, and thus you will see most easily if they have a affiliate program to offer. Some companies run it through their own website, while others refer to affiliate networks they work with.

Always check the company’s affiliate terms of service so as not to violate their rules.
But places you can promote your affiliate for free are:
1. Your own email marketing
2. Social media post like: Pinterest, Facebook, Twitter & Instagram. Social media is also a good way to promote your YouTube videos and blog posts.
3. Banner ads
4. Blog content
5. YouTube videos
6. Product reviews
7. Digital products like your own Ebooks and online courses.

There are no restrictions on joining multiple affiliate programs. We only recommend starting in the affiliate programs that you know you can get written or talked about, and you can thus get sales generated through. Before each time you sign a contract “Terms of Service” (TOS) from the affiliate company, you must check if it says whether you can promote other companies within the same industry. There are very few affiliate programs that have this limitation, but rather check so you do not violate their rules.

Yes, Facebook’s and Amazon Associate’s Terms of Service allow you to post your affiliate links on a Facebook business page or your personal profile. Many affiliate networks have Terms of Service that will not allow posting on Facebook, so check with your affiliate network if you are allowed to post your affiliate links on Facebook or other social media.


Technical products like web hosting, webpage builders for WordPress, Wix, Shopify and plugins are normally the most profitable. See our blog post about the most profitable affiliate programs here. Many of these tech companies have their own affiliate program, while others are in an affiliate network like CJ, ShareAsale, Awin, Rakuten & Avangate, where you can sign up for some great programs.


For physical products, the commission is quite low at anywhere between 1-15%, depending on what profit the company has on the product. For digital products that are Internet-based, eg web hosting, WordPress pagebuilders and plugins, the profit is high (between 10-50%). It is to be expected that it is a tough industry to cover, but if you are technically inclined, you will via YouTube and blog have good opportunities to build a good extra income.

Unfortunately no. Amazon Associates is not a pay-per-click type of affiliate program, but you only get paid when you generate a sale for Amazon. Commission rate is different, depending on which product groups your visitors buy. The advantage of Amazon is that the customer often buys other products along with your recommended products and thus you get a higher sale due to Amazon’s platform.

  1. Choose which media platforms you want to promote your content on, our recommendations are your own blog and YouTube or a self-hosted video player like PrestoPlayer (where you have your ownership of your video content)
  2. Take your time for choosing your niche. It’s important that you choose a niche where you have the passion to write hundreds of blog posts or videos, for getting a strong monthly income.
  3. Concentrate on one niche
  4. Find affiliate programs to join. Search for specific company or affiliate networks like Amazon Affiliate Program, Avangate, AWIN, ClickBank, Commision Junction (CJ Affiliate), Ebay Partners Program, JVZOO, Rakuten Advertising, ShareASale
  5. Dedicate time for your content
  6. Know your products
  7. Create strong content and amazing-looking blog posts, provide information, rather than sell. Choose the right products for your visitors.
  8. Engage your visitors
  9. Track your traffic (Google Analytics/stats)

Yes, you can be a affiliate marketer for Amazon Associates without a website. You can promote your affiliate products on sociale media like Pinterest, Facebook, Instagram & Twitter. However, we recommend that you build a blog and / or Youtube channel, where you can get organic traffic from and then advertise your blog posts and good affiliate deals on social media, to get more momentum in the organic traffic.

It would have been super nice if one could use his affiliate links to get cheaper Amazon products, but unfortunately this is legal, Amazon has banned this practice. Under Associates Program Participation Guidelines point u states: (u) You will not directly or indirectly purchase any Product (s) or take a Bounty Event action through Special Links, whether for your use or for the use of any other person or entity, and you will not permit, request or encourage any of your friends, relatives, employees, contractors, or business relations to directly or indirectly purchase any Product (s) or take a Bounty Event action through Special Links, whether for their use, your use or the use of any other person or entity. Further, you will not purchase any Product (s) through Special Links or take a Bounty Event action for resale or commercial use (of any kind) or offer any Products on your Site for resale or commercial use of any kind.

You need at least 500 followers to become an Amazon Associate on social media. Amazon agrees to promote affiliate links via its own blog & app and in addition YouTube, Twitch.tv and social networks such as Facebook, Twitter and Instagram.

Your affiliate links will not expire, but as written in every affiliate agreement there will be a cookie of a certain length. It is important that the cookie has not expired, as it determines whether your affiliate link is still valid, so you can get your commission for your work. How long the duration of the cookie is depends of affiliate agreement. Amazon offers 24 hour cookie but a lot of other companies offers a 7-30 days cookie.

You can promote your affiliate products on sociale media like Pinterest, Facebook, Instagram & Twitter. However, we recommend that you build a blog and / or Youtube channel, where you can get organic traffic from and then advertise your blog posts and good affiliate deals on social media, to get more momentum in the organic traffic.

A typical commission rate is 3-7 percent for physical products, depending on the company’s profit margin on the product. For a physical product, a good commission rate is over 8 percent, while for digital products, a minimum of 20 percent is expected in affiliate commission, but is often from 20-50%.

The affiliate fee is the amount of commission that an affiliate earns for each sale they drive to the promoted website. This affiliate fee is usually lowest on physical products, where a commission of between 1-10% is given, while digital products usually give the affiliate a better commission of between 10-50%, as the profit on the product is much higher.

As an affiliate, there will be a limit you must have earned before you can get the money into your account, eg $ 100.
The most commonly used way to have an affiliate program is at every time a sale is generated the affiliate gets commission for his work. Alternatively, the affiliate program can be built on the fact that no sales are needed, but that you get paid for leads, but here you should expect the commission to be much lower.

It depends of the legal terms from the promoted companies and your country national rules. A solution could also be to start your new business with your parents or friends over 18 years old, where we normally recommend you to start your own business.

No. You need to read the legal terms for the promoted company. Many advertisers will banned/cancel our affiliate account and in worst case sue you.

Yes of course, many affiliates are using their own website/blog and Youtube to promote the affiliate products.